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About Amway

Let us introduce ourselves…

Launched in 1959, our family-owned company has built a successful business model on the power of relationships. Today we are a global community. Amway is one of the largest direct selling companies worldwide – with millions of independent distributors registered with us. 

€315
MN RECENTLY INVESTED
in manufacturing and research and development
5
MN NUTRILITE™ LITTLE BITS
provided to malnourished children
450+
HIGH-QUALITY PRODUCTS
available in the AMWAY portfolio

 Amway Business Opportunity

Be your own boss

Amway has helped millions of people from every background to start their own business. With the option to earn extra income, yet stay flexible, you decide whether you want to work part time or full time.

Find out more

Hear directly from our Amway Business Owners

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More success stories

Our vision and values

The foundations of our business

Our vision and values

The foundations of our business

Our vision is to create a healthier, more confident and financially secure world, one person at a time. We work each and every day to help people live better lives, and care for the environment.

Learn more
The Amway story: A journey through time

From small beginnings to a global success story: we take a look back at key moments in our history. Join us to learn more about our earliest products and first overseas office, or discover our latest innovative products and campaigns to help children.