Vision & Values

Corporate social responsibility is an area of activity where the Company’s vision – helping people live better lives – is reflected in the fullest way.


The Amway Vision

Our vision is simple – we work each and every day to help people live better lives. We achieve this vision by helping people everywhere discover their potential by offering business opportunities and high-quality products as well as by following corporate citizenship principles. 

We are proud of our commitment to business excellence, our concern for people and the environment since we believe our job is to do what is right, rather than to do just whatever 'works'.


Founder's Fundamentals


Co-founders Jay Van Andel and Rich DeVos established ethical and operational standards that continue to guide both the Company and Amway Business Owners in all their activities. These fundamentals are literally carved in stone outside Amway world headquarters in Ada, Michigan: Freedom, Family, Hope, and Reward.

Amway always supports the fundamental of FREEDOM of people to determine their own future providing them with time and resources to take care of their FAMILY and to protect it. Moreover Amway constantly gives people HOPE and the opportunity to get a REWARD proportional to their efforts.